Sunday, February 10, 2008





Are you fucking kidding me?
Who seriously finds any humor in this blatantly sexist and hateful ad campaign put together by the Cossette Communications firm here in Toronto for the Ghazale Middle Eastern restaurant?
Tag lines such as "Shwarmas Just Like Dad Used to Make Cuz Mom Wasn't Allowed To,"
"Now Serving Women," and "The Only Thing Better than Two Falafels is Three Wives" trade upon open misogyny and poor spelling.
They won't be serving this woman, that's for sure.
Ghazale's will however be wiping my spit off their windows when I walk by their shithole establishment.

11 comments:

Anonymous Boxer said...

I thought these were a dumb joke, not an actual ad.

I now need to leave because I want to bang my head on my desk.

Medbh said...

Boxer, that place is wildly popular in the Annex which is the name of the 'hood around the University of Toronto.
We'll never eat there now.
Fuckfaces.

fatmammycat said...

**** them and their ******* ******* adverts.






I"m trying to keep it clean today.

Medbh said...

Clean?
Say is isn't so, FMC!
I love your filthy language.

This is some of the most outageously sexist advertising I've seen in a long time.
Yeah, cause women's submission is oh-so funny.

Manuel said...

the thing is they think they are dead fucking clever too......

Medbh said...

Manuel, the worst part is that they cater to people who would never find this funny.
So why did they choose this ad campaign? This is Canada afterall, not Kansas.

Anonymous said...

I do not know how these ads were posted on the internet without any permission nor knowledge of management at Ghazale Restaurant.

Samples were merely asked to be produced from the artist at the agency that were later declined to be displayed for specific reasons.

The samples given to Ghazale's management actually did not include the ad with the "three wives" blurb nor the ad with the "now serving women" title. Nonetheless, the samples were all declined by management.

Anonymous said...

I don't think these ads are celebrating sexism; they're decrying it--by reminding us of the persisting truths. The only thing that makes it seem otherwise is that the ads are for a restaurant associated with a religious culture that has (by in large) demanded the extreme subjugation of half its followers.

If I was a secular, atheistic, or even partially enlightened ad designer who was asked to come up with an idea for a client who I knew to embrace these idealogies, I'd probably whip something like this up as a big "No thanks. Take your business elsewhere" response.

And that's probably why they were rejected. The truth hurts.

Medbh said...

The ads are sexist, Anon, and make a lame attempt to be tongue-in-cheek about it. And your reasoning is half-assed.

Anonymous said...

You are obviously a narrow-minded misandrist.

Medbh said...

Oh my knees are quaking, thug.
Every woman hater loves tossing the word 'misandrist' about.
Feel free to go elsewhere.